Shopping News in San Diego

Mog & Rue Boutique

I am excited to report that Mog & Rue, a California-Chic boutique located in the quaint beach community of Encinitas, has just recently been acquired by a new owner, Christianna Ablahad. Christianna is a well known fashion and beauty writer in San Diego and New York. Recently, the boutique celebrated the new ownership in style with a little soirée featuring some of the new fashions that Christianna will be carrying. The boutique will feature regular “shopping happy hours,” carry more independent designers and continue the personalized service for every customer. Mog & Rue is named for the British slang word for cat “mog” and the French word for street or walk “rue,” translating to “Catwalk.” This chic boutique is located in the Lumberyard in Encinitas at 937 South Coast Highway 101, suite C102.


If you have not visited Tootsie’s, the shoe boutique located in La Jolla, you certainly need to soon! This charming boutique has such a warm and inviting atmosphere to shop for shoes in. It is owned by two San Diego born and bred sisters, Joan Lofgren and MT Zaninovich, who have an eye for fashionable shoes at wonderful price points. Being locals, they know what the necessity is for being comfortable yet glamorous when it comes to “Shoe Candy.” You will be able to find every kind of must-have shoes that won’t break the piggy bank. They also go over and above when it comes to customer service offering to track down your size and getting the dream footwear to you as soon as possible. Tootsie’s is located at 7458 Girard Ave, La Jolla.

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About Sandra

Being a local Fashion Stylist I love sharing and connecting people with the latest "boutiques'" and "treasures" that San Diego has to offer. Whether with fashion, dining, or art I enjoy letting others in on new places that define San Diego. I adore dining out with my husband while enjoying a nice glass of wine at the Red Velvet Wine Bar or the roasted jalapeño blackberry margarita from Barrio Star. We love just chilling with our daughter and hanging out with close friends playing board games. Family, fashion, business, music, good food, wine, art, dark chocolate, dogs and laughter pretty much defines me! What would you do on your ideal San Diego day? Wake up, read the newspaper and WWD while loading up on coffee. Head down to Liberty Station to take a class at The Bar Method. Hit some tennis balls with my hubby and daughter. Have a relaxing lunch at either C Level, Bencotto, Cucina Urbana, Barrio Star or Tower 23 with family. End with a ride on Sunset Cliffs, stop to watch the sunset, then home sweet home! What is your favorite San Diego Outdoor activity? Riding bikes, tennis, walking along the bay, and of course shopping, it is a sport, right? Do you prefer burgers and beer or linguine and wine? Any homemade pasta and vino! Latest music purchases on my ipod are... Muse, Depeche Mode, 'Til Tuesday, One Republic, Pink, Christina Perri, The Smiths, Rihanna, Snow Patrol, Astrud Gilberto Visit Sandra at

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