About Sandra

Being a local Fashion Stylist I love sharing and connecting people with the latest "boutiques'" and "treasures" that San Diego has to offer. Whether with fashion, dining, or art I enjoy letting others in on new places that define San Diego. I adore dining out with my husband while enjoying a nice glass of wine at the Red Velvet Wine Bar or the roasted jalapeño blackberry margarita from Barrio Star. We love just chilling with our daughter and hanging out with close friends playing board games. Family, fashion, business, music, good food, wine, art, dark chocolate, dogs and laughter pretty much defines me! What would you do on your ideal San Diego day? Wake up, read the newspaper and WWD while loading up on coffee. Head down to Liberty Station to take a class at The Bar Method. Hit some tennis balls with my hubby and daughter. Have a relaxing lunch at either C Level, Bencotto, Cucina Urbana, Barrio Star or Tower 23 with family. End with a ride on Sunset Cliffs, stop to watch the sunset, then home sweet home! What is your favorite San Diego Outdoor activity? Riding bikes, tennis, walking along the bay, and of course shopping, it is a sport, right? Do you prefer burgers and beer or linguine and wine? Any homemade pasta and vino! Latest music purchases on my ipod are... Muse, Depeche Mode, 'Til Tuesday, One Republic, Pink, Christina Perri, The Smiths, Rihanna, Snow Patrol, Astrud Gilberto Visit Sandra at

Haute Gifts for the Holiday and Where to Find Them

San Diego has you covered for the “Haute” must-have holiday items and which boutiques to find those perfect gifts for someone special in your life.

Chateau Bel Age Boutique

Chateau Bel Age Boutique

San Diego’s well-kept secret place to shop for the local stylistas, located in the quaint area of Mission Hills Shopping District, carries some of the most notable women’s clothing, jewelry, and accessory items around. Need a unique gift for that stylish friend? Be sure to check out the customized patchwork denim jackets to create a personalized holiday gift. Do you not have that special holiday ensemble yet? Try the exclusive “Joseph Ribkoff” collection for that party-perfect dress to stand out among your friends. Be sure to check out the sister boutiques “Le Bel Age”, and “With Love” located on the same block.

Where: 1578 W. Lewis St, San Diego, CA 92103
> Find out more about Chateau Bel Age Boutique

Boutique De Marcus

Boutique De Marcus

A men’s designer boutique located in the heart of downtown that carries De Marcus designs direct from the designer himself who happens to reside in San Diego. If you need a stocking stuffer for the male in your life, try De Marcus’s skin-care line with argon oil for your hair, skin, and beard. If jewelry is a need, check out the one-of-a-kind cuff links to go with the designer’s custom-fit and custom-made dress shirts with multi-functioning collars. All fabrics are 100% cotton from Istanbul, Turkey, and France.

Where: 205 G St, San Diego, CA 92101
> Find out more about Boutique De Marcus

Henri Bendel

Henri Bendel

Henri Bendel is one of my go-to stores for hostess gifts, pet gifts, and holiday gifts. I especially love giving one of the iconic ornaments that are newly created each year as hostess gifts or one of the delicious smelling candles. For the dog lovers, I enjoy giving the signature dog collars or plush toys. A great gift for that travel-chic family member would be any of the beautifully packaged sets like the shoe bag, laundry bag, and the travel trio set.

Where: 6967 Friars Rd, San Diego, CA 92108
> Find out more about Henri Bende


Swoon Collection - Haute Gifts

Swoon, a “millennial” girls dream, carries unique brands at good price points, in a relaxed atmosphere. Whether you are holiday shopping for your daughter, niece, or friend, check out the oversized mid-knit cardigan sweaters by “Beulah”.  To complete your gift, you can always add one of the on-trend dainty pendant necklaces by “Audrey3+1”, in gold or rose gold that has a small Hamsa Hand or Buddha on it.

Where: 7910 Ivanhoe Ave, San Diego, CA 92037
> Find out more about Swoon

TRE Boutique

TRE Boutique

TRE Boutique specializes in women’s sophisticated and savvy styles. Located in the Flower Hill Promenade, this colorful boutique is one of San Diego’s favorites and has been crowned “The Best of San Diego” for over 20 years. If you want that perfect gift that screams luxurious check out “Dana Stein’s” cashmere wraps that are just right for a cool fall evening. I also love the local jewelry designs by “Tassel & Rock”, known for their fresh water and baroque pearl necklaces, and “Amy Joy Designs”, showcasing semi-precious stone statement pieces. Be sure to also stop by the two other locations in Carmel Valley and Encinitas.

Where: 5980 Village Way #B104, San Diego, CA 92130
> Find out more about TRE Boutique

Cedros Soles

Cedros Soles

Located in the artsy Cedros Design District, this boutique is known for their spectacular array of shoes and denim. It is also a great place to find that meaningful gift that serves a purpose. For the zen person in your life, the brand “Studio Penny Lane” offers a variety of mindful gifts. Some of my favorites are the Gratitude Apothecary Jars, used as an interactive tool for daily practices of gratitude, and the Breathe Collection jewelry line, emphasizing mindful sayings. A great hostess gift would be a set of the very chic “Heather Scott Home & Design” crystal candle holders.

Where: 143 S. Cedros Ave,
> Find out more about Cedros Soles

Swirl Boutique

Swirl Boutique

This homey boutique has kept fashion lovers coming back for years. Need to find a gift for that California-Bohemian inspired girl? I love their selection of dresses that fit this style perfectly. One of my favorite brands is “Flynnskye” maxi dresses which are comfortable and embody the California vibe. I am also a huge fan of the “Erin Fader” jewelry, especially the statement rings and wrap bracelets.

Where: 119 N. El Camino Real #D, Encinitas, CA 92024
> Find out more about Swirl Boutique


5 Unique Gift Markets in San Diego For Everyone On Your List

Liberty Public Market

With the holidays near, complete your shopping list with some of San Diego’s unique one-stop-shop markets. Check out these five local markets featuring unique gifts for that special someone on your list.

Bazaar Del Mundo

Bazaar Del Mundo in Old Town San Diego

Known as one of the most electric and colorful places in San Diego to search for the perfect holiday gift. With the flare of Old Mexico and an array of specialty items from Latin America and around the world, this is an ideal center to find the most unique gifts. From one-of-a-kind collectibles, to women’s fashions, hand-crafted jewelry, folk art, home decor, and unique kitchen utensils and accents, Bazaar del Mundo is one place you won’t want to miss.

Where: 4133 Taylor St., San Diego, CA 92110
> Find out more about Bazaar del Mundo

Liberty Public Market

Liberty Public Market

Photo by Luis Garcia.

This 7-day a week specialty market offers the cuisines and culture of San Diego showcasing the best of what this region has to offer. Liberty Public Market has it all; from prepared foods, a wine shop, beer, cocktails, desserts, an olive oil tasting area, fresh fish, a butcher shop, a cheese and gift shop, freshly brewed gourmet coffee, a fresh flower shop, a dog boutique, a retro candy shop, just to name a few.  In addition to the quick eating options they also feature, the Mess Hall Restaurant, with a market-to-menu concept through the creation of three distinct eateries located within the dining hall: Mess Hall Bar (a seasonally driven menu), Pi Bar (wood fire pizzas, hand pies, and pot pies), and Grape Smuggler Bar (wine and tapas bar). There are also vendors with unique jewelry, sunglasses, watches and more. Be sure to enjoy the many options of unique outdoor seating.

Where: 2820 Historic Decatur Road, San Diego, CA 92106
> Find out more about Liberty Public Market

Moniker General

Moniker General - Point Loma's Liberty Station

Moniker General is a new concept of retail and community space located in Point Loma’s Liberty Station. Encouraging an environment to not only shop for unique local items but to also have a venue where conversations happen while enjoying craft beer or having a carefully brewed cup of coffee. The space iintroduces shoppers to lifestyle brands featuring home goods, custom furniture, clothing, accessories, bicycles, surf boards, craft beer and coffee all in one unified store. These home-grown companies feature products that are known for their quality, aesthetic design, and functionality. This location is a place to connect while you shop.

Where: 2860 Sims Road, San Diego, CA 92106
> Find out more about Moniker General

Simply Local San Diego

Simply Local - One of San Diego's Locals Only Markets in North Park

Photo courtesy of Simply Local.

Simply Local San Diego, a merchant marketplace located in the urban neighborhood of North Park, was born out of the desire to give local artisans the space to showcase their creations. The space features over 55 locally owned businesses, offering everything from home goods, jewelry, accessories, clothing, skincare, artwork, food & beverage items, and more. This space is a one-stop-shop location.

Where: 3013 University Avenue, San Diego, CA 92104
> Find out more about Simply Local San Diego

Make Good

Make Good - Holiday Shopping in San Diego

Photo courtesy of Make Good.

Shop from the works of over 45 local San Diego and Tijuana artisans at Make Good in the quaint area of South Park. Offering all handmade crafts, home goods, furniture, jewelry, accessories, artwork, soaps, and clothing, you will rarely see the same thing twice. Be sure to check out their rack of vintage and retro clothing. This location is a must-shop for individuality.

Where: 2207 Fern Street, San Diego, CA 92014
> Find out more about Make Good

> Discover More San Diego Markets & Shopping Opportunities


4 Places Where You Can Find San Diego Style

San Diego’s style can be defined in many ways; beachy-chic, urban-cool, modern, active, and effortless-elegance. The variation of styles is due to our fabulous weather, the unique regions, beauty, and our active lifestyle. If you want to capture a piece of San Diego style be sure to check out these boutiques.

Graffiti Beach

Graffiti Beach


Located in the hip area of South Park, Graffiti Beach is known for showcasing up-and-coming indie designers and artists. The boutique features clothing for women, men, and children, in addition to jewelry, accessories, home decor and art pieces. Each brand is handpicked by the owner for its unique product and brand mission. Picture beachy-chic meets urban-cool. I love the maxi dresses and chic beach cover-ups for women and the t-shirts and shorts for men!

Where: 2220 Fern St., San Diego, 92104
> Find out more about Graffiti Beach

Mimi & Red

With two great locations in the urban area of North Park and the other in La Jolla, Mimi & Red is known to locals for not breaking the bank. This women’s boutique carries that perfect laid back San Diego style with their selection of rompers, casual jumpsuits, dresses, statement necklaces, fun tops, and purses. Each location carries different items that represents their location.

– North Park – 3041 University Ave., San Diego, CA 92104
– La Jolla – 5680 La Jolla Blvd., La Jolla, CA 92037
> Find out more about Mimi & Red

Capricorn Boutique

Dedicate to carrying unique and special clothing lines for both women and men, Capricorn Boutique will inspire you to go home with a touch of our modern-chic effortless California style. I love the men’s button-up shirts and denim as well as the dresses, tops, rompers, lightweight jackets, and unique jewelry for women. The luxe laid-back looks will only inspire you to be the most stylish version of yourself.

Where: 5628 La Jolla Blvd., La Jolla, CA 92037
> Find out more about Capricorn Boutique

Little Apple

Little Apple - Where to Find San Diego Style

Nestled in the heart of the vibrant neighborhood of Little Italy, Little Apple’s soho-like space features polished ensembles for women, like both dressy and casual dresses, flowy pants, shorts, t-shirts, jewelry, purses, and sunglasses. The sister owners have lived in NYC as well as Southern California and has a style philosophy of blending the sophistication of NYC with the laid back style of the modern California girl. This boutique is a must-shop!

Where: 1980 Kettner Blvd., San Diego, CA 92101
> Find out more about Little Apple

> Discover Your San Diego Style with Some Retail Therapy


Men’s Styles & Where To Shop in San Diego

John Varvatos

Today, men are taking more of an interest with their own personal style. Preferring quick decisions, efficiency, and an ease to shopping, this list of men’s stores fits just that.

John Varvatos

John Varvatos

One of Fashion Valley’s newest addition to the luxury shopping center is John Varvatos. This 3,500 square foot edgy, music-inspired atmosphere combined with old world design offers a strong and distinct masculine point of view. The American menswear designer is known for his “perfectly imperfect” cool laidback aesthetic. His designs are very much in tune with San Diego’s Southern California’s lifestyle. This is the one-stop-shop to find tailored, unique, and edgy fashions for clothing, shoes, jewelry, accessories, cologne, and rock-n-roll photography artwork.

Where: 7007 Friars Rd, San Diego, CA 92108
> Find out more about John Varvatos

The Ascot Shop

The Ascot Shop

If a more classic yet modern style is more “you”, then visit The Ascot Shop. Celebrating 65 years in the village of La Jolla, this classic establishment has been dressing the well-to-do men of San Diego for generations. This family owned and operated shop carries brands and designers known for the best in quality, luxury, and value. Not only is this shop known for their dapper-style but they also offer some of the best services in town. With sales associates, stylists, and tailors right on-site, this is a one-stop-shop for the elegant man.

Where: 7750 Girard Ave, La Jolla, CA 92037
> Find out more about The Ascot Shop

Mister B

Mister B Clothing

Since 2005, Mister B has been delivering quality European fashions for the American man. Covering all occasions from formal, business, and casual wear this store fulfills just that. One of their services is made-to-measure suits and shirts. With their highly trained staff taking the base measurements and “you” being able to customize your collar, thread & button color, placket design, etc; this shopping experience allows your true personality to be portrayed.

Where: 2670 Via de la Valle, Del Mar, CA 92014
> Find out more about Mister B

Junc.Life Boutique

Junc.Life Boutique

Junc.Life Boutique is a true gem located in the quaint neighborhood and shopping blocks of South Park. The owner and designer, carries men’s “focus pieces” that portrays an urban laid-back Southern California style. Think cool denim, button-ups, t-shirts, leather bags, and jewelry that are also from his own designs. He is inspired from growing up in Colorado with a mountain-cabin appeal yet offering sleek, organic and modern styles too. This is a great boutique for everyday urban-cool styles.

Where: 2209 Fern St., San Diego, CA 92104
> Find out more about Junc.Life Boutique

Aloha Sunday

Aloha Sunday

In the diverse and urban shopping area of North Park lies a very hip one-stop-shop store for men called, Aloha Sunday. Being a true neighborhood store they also have an international presence with their on-line shop. Featuring up-and-coming local designers and at reasonable prices this men’s clothing store is one not to miss. Aloha Sunday is an in-house clothing line in addition to featuring uncommon brands, many of which are made in the USA. Their goal is to create stylish, well-fitting clothes that are easily accessible.

Where: 3039 University Ave Suite A, San Diego, CA 92104
> Find out more about Aloha Sunday

> Retail Therapy in San Diego


Tis the Season for Holiday Shopping in San Diego

Maison en Provence

Tis the season to shop, shop, shop in San Diego! With the holidays right around the corner, San Diego is the perfect destination to find that tailored-made holiday gift for your loved ones back home and maybe something special for yourself. Even though there is a multitude of options with malls and shopping centers, one way to find that one-of-a-kind gift is to shop at some of San Diego’s unique specialty boutiques.

Bazaar Del Mundo Shops

Bazaar del Mundo

One of the most eclectic and colorful places I like to search for the perfect holiday gift is at Bazaar Del Mundo Shops. With the flare of Old Mexico and an array of specialty items from Latin America and around the world, this is an ideal center to find the most unique gifts. From one-of-a-kind collectibles, to women’s fashions, hand-crafted jewelry, folk art, home decor, and unique kitchen utensils and accents, Bazaar del Mundo is one place you won’t want to miss.

Where: 4133 Taylor St, San Diego, CA 92110
> Find out more about Bazaar del Mundo



One of my go-to boutiques when it comes to the woman who loves jewelry. Based in the heart of Little Italy, Rosamariposa is the place to find endless options of imported jewelry, accessories, and Batik silks from around the world. The pieces from Indonesia, Bali, and India are to-die-for, and so affordable. You won’t be disappointed shopping here.

Where: 611 W. Fir St., San Diego, CA 92101
> Find out more about Rosamariposa

With Love Gift & Paperie

With Love

One of my favorite places to find distinctive holiday gifts. With an ever-changing inventory of cards, jewelry, journals, and one-of-a-kind home accessories, With Love Gift & Paperie is a true gem. I can always find something for that hard-to-shop-for person with the latest artsy coffee table book, luxurious smelling soap, candles, and holiday decorations.

Where: 1620 West Lewis Street, San Diego, CA 92103
> Find out more about With Love Gift & Paperie

Dolcetti Boutique

Dolcetti Boutique

Dolcetti Boutique, located in the heart of San Diego’s Gaslamp Quarter, is the place to shop for that special guy, gal, or teen in your life. I love the assortment of stocking stuffers too. This is a one-stop-shop specializing in both women and men’s fashions, accessories, gift items, books, and jewelry. Extra bonus – Dolcetti features a full service salon with make-up artists!

Where: 635 5th Ave., San Diego, CA 92101
> Find out more about Dolcetti Boutique

Maison En Provence

Maison en Provence

The quaint French country-style boutique Maison En Provence is a must-see! Carrying such exquisite authentic items imported from France, such as pottery, linens, kitchen and home items, perfumes, books, scarves, kimonos, totes, children’s toys, soaps, and jewelry, just to name a few. Each item has been hand-selected by the husband and wife owners who are from the Provence region of France. This boutique is a must-shop for unique and special holiday gifts.

Where: 820 Fort Stockton Dr., San Diego, CA 92103
> Find out more about Maison En Provence

> Make San Diego Your Holiday Shopping Vacation Destination


Cheap & Chic Boutiques Throughout San Diego

Swirl Boutique

Do you find yourself on a budget but still want to look stylish? On a mission to find that perfect maxi dress or unique piece of jewelry to add to your wardrobe that won’t break-the-bank? Look no further than these fabulous local boutiques!

Mimi & Red Birdrock

Mimi and Red Boutique

Mimi & Red Birdrock, located in the charming neighborhood of La Jolla, features every must-have summer essential piece needed! There is a great selection of flowy and maxi dresses, swimsuits, cover-ups, statement necklaces and natural stone jewelry making this a must-shop place to check out! A second location is in North Park at, 3041 University Ave.

Where: 5680 La Jolla Blvd, La Jolla, CA 92037
> Find out more about Mimi & Red Birdrock

Swirl Boutique

Swirl Boutique

Swirl Boutique, situated in the quaint surfing community of Encinitas, represents that true California-chic vibe! I love this boutique due to the variety of clothing, jewelry, and accessories! They only carry local jewelry designers that each have a unique style of their own. Maybe a leather fringe purse, or the latest summer romper, kimono, or flowy bohemian pant is on your list? Then this boutique is one not to miss!

Where: 119-D N. El Camino Real, Encinitas, CA 92024
> Find out about Swirl Boutique

Lolo Boutiques

Lolo Boutiques

Lolo Boutique, located downtown at The Headquarters at Seaport Village, is a great place to find that perfect summer colorful blouse or maybe a new dress for the Del Mar Races? I love how this boutique has everything sorted by item and color so shopping here is very easy to find that perfect ensemble. Additional Lolo Boutiques can be found at the Del Mar Highlands in Carmel Valley, the Camino Village Plaza in Encinitas, and on Girard Ave. in La Jolla.

Where: 789 W. Harbor Dr., San Diego, CA 92101
> Find out more about Lolo Boutique

Rare Bloom Boutique

Rare Bloom Boutique

Rare Bloom Boutique, in the coastal community of Point Loma, features unique gifts, home goods, clothing, jewelry and accessories for that true coastal living! If you want that laid-back-beach-look be sure to try on their comfy-chic tops and tunics! Everything from handmade jewelry, delicious smelling soaps, home accessories, scarves, shorts, jeans, and casual dresses be sure to save some shopping time and check out this local favorite!

Where: 2841 Canon St., San Diego, CA 92106
> Find out more about Rare Bloom Boutique

> Browse More Boutiques and Shopping Options in San Diego


Meet San Diego’s Local Fashion Designers

Jennifer Grace - San Diego's Local Designers

San Diego is a city where one can easily get inspired! With desirable weather, cleanliness, pristine beaches, variety of activities, and an active lifestyle, it’s easy to imagine how all these qualities might translate for jewelry and fashion designers. These local fashion designers are just a few of what San Diego has to offer and are a force to be reckoned with.

Jennafer Grace

Jennifer Grace - San Diego's Local Fashion Designers

Jennafer Grace in her design studio. Photo courtesy of MLE Photographs.

Jennafer Grace, a San Diego native and a graduate of Fashion Careers College, is known for her vintage inspired designs with a modern twist. Growing up in Pacific Beach with her glamorous modern grandmother, she was exposed to art and travel. Over time she translated this into her own designs. Jennafer’s designs are print-happy, casual-chic pieces that flow into various silhouettes. She is also known for her one-of-a-kind kimonos and head wraps. Her creative unique designs can be located at Chateau Bel Age Boutique, Le Bel Age Boutique, Bad Madge & Co., Swirl Boutique, among various other boutiques located throughout San Diego. Three words that best describe Jennafer Grace Designs are electric, bewitching, and wily.

> Find out more about Jennafer Grace

Moser Milburn Handbags

Moser Milburn Handbags

Moser Milburn Handbags are designed in San Diego

The fashion designers of Moser Milburn Handbags have been collaborating together for over 20 years. Both Deborah Moser and Kym Milburn are known for their craftsmanship of leather, suede, repurposed fur and exotic hides for both handbags and clothing. With fashion school, retail, pattern-making, and buying experience between the two of them they have learned to appreciate the quality of construction and fine materials. Living in San Diego allows the designers to spend countless time outdoors enjoying healthy activities that carries over into the simplicity of their designs. It was also important to have all handbags made in the USA. These gorgeous handbags and clutches can be found at Gerhard Boutique in addition to custom pieces that can be ordered. Three words that best describe Moser Milburn Handbags are elegant, classic, and luxurious.

> Find out more about Moser Milburn Handbags

Taboo Studio

Taboo Studio

Taboo Studio in San Diego’s Mission Hills

The fashion designers and owners of Taboo Studio, Joanna Rhoades and Jane Groover, were both painting majors in college while studying metalsmithing under world-renowned jewelers, Arline Fisch and Helen Shirk. After completing their design graduate studies at San Diego State University they started their careers as teachers before deciding to open their own gallery showcasing their handmade, precious and semi-precious, crafted jewelry. Influenced by San Diego’s multi-faceted, diverse, and stunning city, their designs replicate just that. In addition to their own wearable art, their gallery exhibits superbly hand-crafted designs from many other San Diego artists, as well as artists throughout the country and well known international jewelers. The stunning pieces, including custom pieces, can be found at Taboo Studio, located at 1615 1/2 W. Lewis St. in Mission Hills. Three words that best describe the pieces at Taboo Studio are extraordinary, precious, and unique.

> Find out more about Taboo Studio

> Discover more local fashion designers while shopping in San Diego


Unique Boutiques For Your Holiday Shopping in San Diego

The holidays are upon us once again, and the thought of gift buying can sometimes add additional stress to an already busy season. San Diego is fortunate to have an abundance of shopping options for the hard-to-buy-for loved one. My first rule of thumb when selecting a gift for someone is to know something unique about them, e.g. hobbies, passions, and favorites. Once you know this you can tailor their gift perfectly for them.

With Love Gift & Paperie

With Love Gift & Paperie - Unique Boutiques

Find a unique holiday gift at With Love Gift & Paperie

One of my favorite places to find unique gifts is With Love Gift & Paperie. With an ever changing inventory of cards, jewelry, French journals, and one-of-a-kind home accessories, this is a grand slam. I can always find something for a home or maybe the latest hip interior design coffee table book, or some luxurious smelling soap with an antique soap holder. The choices are never ending here in this treasure chest of fabulousness.

Where: 1620 West Lewis Street, San Diego, CA 92103
> Find out more about With Love Gift & Paperie

The Headquarters

Simply Local - The Headquarters

Simply Local is just one of the amazing boutiques located at The Headquarters

The Headquarters shopping area offers two of my preferred stores. Simply Local‘s impressive location features over 50 local merchants and artists combined with treasures from around the world. Picture an indoor upscale farmers market. I love the jewelry, purses, gourmet kitchen and food items. Their newest location just opened this month in North Park, 3013 University Ave. Seaside Paper/Home offers luxury candles, personalized stationery, hand selected home accessories and some exclusive proprietary lines. If you happen to be in Coronado, be sure to check out their second location at 1162 Orange Ave.

Seaside Paper/Home

Seaside offers unique gifts ranging from luxury candles to home accessories

Where: 789 W. Harbor Dr., San Diego, CA 92101
> Find out more about The Headquarters

Vignettes Boutique


Discover the perfect gift from ol’ Parie at Vignettes

I love shopping at antique stores for people. Vignettes, my go-to antique store, is located in Ocean Beach. I can always find the perfect piece of antique jewelry or accessory. Maybe an exclusive home or garden accessory is on your list? No matter what, be sure to check out the Chanel corner! This a one-of-a-kind antique store that makes you think of the splendor of Old Paris…Vive La France!

Where: 4828 Newport Ave, San Diego, CA 92107
> Find out more about Vignettes

Love & Aesthetics

Love & Aesthetics Boutique

The area of Little Italy features Love & Aesthetics. The owner of this lifestyle boutique carries items that he believes in and lives by. Representing local artists and independent companies, this boutique carries everything from jewelry to local re-purposed woodwork furniture to stunning vases and art. The second location in the neighborhood of North Park has a more masculine vibe.

Little Italy – 621 W. Fir Street, San Diego CA 92101
North Park – 2910 University Ave, San Diego, CA 92104
> Find out more about Love & Aesthetics


SOLO Solana Beach

Find a Christmas gift for your loved one at any of the vendors housed inside of SOLO

Further north in Solana Beach is San Diego’s design district in which resides a fabulous store called SOLO. With a 4,000 sq. ft. retail space and more than a dozen distinctive boutiques within the location, this is the place to find the perfect linen, jewelry, antiques, table top displays, collectible architectural books, and furniture.

Where: 309 South Cedros Ave, Solana Beach, CA 92075
> Find out more about SOLO

> Discover San Diego’s Shopping Blocks Not to Miss


Chic Shopping in San Diego – Stylish, Elegant, and Sophisticated

Poppy Boutique - Chic Shopping in San Diego

Chic is defined as stylish, elegant, and sophisticated. San Diego’s boutiques embody this with an effortlessness-chic approach. What better way to describe the following women’s chic shopping boutiques located throughout the region.

LeBelAge Boutique

LeBelAge Boutique Storefront

Fashion in the Heart of Mission Hills at LeBelAge Boutique

One of my do-not-miss boutiques for some chic shopping is, LeBelAge Boutique, located in the shopping district of Mission Hills. Imagine a treasure chest of the latest styles with an abundance of accessories to choose from. This fashion-forward boutique has been a neighborhood staple for over 28 years. If you are looking for inspiring clothing to wear from day to evening this is the place. The colorful maxis, Jackie O Capris, summer cotton dresses and versatile tops, create an easy glamorous option for any summer trip. Be sure to shop every nook and corner to not miss the gorgeous jewelry, scarves, and handbags.

Where: 1607 W. Lewis Street, San Diego, CA 92103
> Find out more about LeBelAge Boutique

KERUT Boutique

KERUT Boutique

Discover California on-trend fashion at KERUT Boutique

KERUT Boutique in the heart of La Jolla is the epitome of California on-trend fashions. Lots of colorful ensembles and a limited edition denim selection from modern skinny to boyfriend jeans. A few of my favorite pieces are the effortless-chic dresses with digitized photographic photo art, the tunics with Swarovski crystals, and the caftans from Australia. This boutique is also known for featuring local jewelry designers and their one-of-a-kind pieces, like the statement cuffs by LFR Designs. With a philosophy of “Fun. Adventurous. Unique. You”, and a complimentary hotel delivery service, this boutique is a must-see.

Where: 7944 Girard Ave., La Jolla ,CA 92037
> Find out more about KERUT Boutique

Pink Lagoon

Pink Lagoon

Build a wardrobe that fits your individual style at Pink Lagoon

Pink Lagoon was founded on the principle of building a wardrobe that fits your individual lifestyle. The designer brands evokes that laid-back California style with just a touch of edge. Think drapey t-shirts half tucked into a pair of skinny boyfriend jeans, crop tops layered over cotton maxis, and an array of candy colored bathing suits. The dainty jewelry collections that Pink Lagoon carries are perfect for layering multiple necklaces and bracelets at a time. Complete your summer-chic look with a new sandal or espadrille.

La Jolla – 1033 Silverado St., La Jolla, CA 92037
Solana Beach – 143 S. Cedros Ave, Solana Beach, CA 92075
> Find out more about Pink Lagoon

Poppy Boutique

Poppy Boutique - Chic Shopping in San Diego

Enjoy a day of chic shopping in San Diego with a stop at Poppy Boutique

Poppy Boutique in Rancho Santa Fe is the place to shop for “Girl’s Night Out” to “Date Night” ensembles. It is also known as the go-to place to find your Opening Day at the Races dress and show-stopping hat. If you are looking to be a bit more casual try the drapey silk button-up shirts with skinny ankle jeans paired with a metallic sandal. Don’t miss the home goods area carrying chic agate coasters, wine stoppers, and the latest fashion books. The colorful selection of rompers, jumpsuits, and silk dresses promotes summer shopping at its best.

Where: 16087 San Dieguito Rd., Rancho Santa Fe, CA 92091
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Upscale Boutiques are at Their Finest in San Diego

Azzurra Capri

Even though San Diego is known for its laid back and comfortable style, the region is home to plenty of upscale, luxury boutiques that will satisfy even the pickiest fashionista.

Gerhard Boutique

Gerhard Boutique

Gerhard’s customers say that this boutique is “like shopping in New York without the hassle”

Some of the prominent boutiques that cater to posh-style shopping needs are Gerhard Boutique in the Design District of Solana Beach. Gerhard’s customers say that this boutique is “like shopping in New York without the hassle.” With a strategic customer based clientele, Gerhard carries a well thought out, high-end inventory. The minimally designed space allows for an easy overall shopping experience. Carrying designers such as Narciso Rodriguez, Stella McCartney, and the gorgeous cashmere items by Casmari you won’t be disappointed with the selection. Be sure to check out the one-of-a-kind designer sunglasses by Salt.

Where: 143 South Cedros, Ste. J., Solana Beach, CA 92075
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Laura Gambucci

Laura Gambucci Boutique

Laura Gambucci Boutique is a one-stop-shopping experience for all of the fashion jet-setters out there

Just south from Cedros, located in the village of LaJolla, is Laura Gambucci. This boutique provides a one-stop-shopping experience for all of the fashion jet-setters out there. Think of everything from unique layering pieces to great date night ensembles. Laura Gambucci carries sought-after designer pieces from Barbara Bui, and French designers such as Emanual Ungaro, and Jean Paul Gaultier. The boutique also collaborates with the jewelry designers of Erickson Beamon creating exclusive pieces just for this boutique. Be sure to check out their refined leather handbags, on-trend hats, and extraordinary collection of shoes. This boutique is high-end heaven.

Where: 7629 Girard Ave., Ste. C-3, La Jolla, CA 92037

Chateau Bel Age Boutique

Chateau Bel Age Boutique

Chateau Bel Age Boutique is like shopping in an elegant French women’s personal closet

Situated on a chic shopping street in Mission Hills, Chateau Bel Age Boutique is like shopping in an elegant French women’s personal closet. With an electric array of uptown-smart ensembles for day to elegant evening dresses for night, this boutique exudes luxury. Be sure to look in every case to see the noteworthy jewelry and accessories. They are known for carrying exclusive pieces made just for the Chateau and with designer brands such as Cop. Copine out of France and Joseph Ribkoff, it won’t be hard to add some new sophisticated pieces to your high-end wardrobe. Don’t leave without purchasing one of the fabulous caftans designed by local designer Jennafer Grace.

Where: 1578 West Lewis St.
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Azzurra Capri

Azzurra Capri

This luxury brand flagship boutique carries exquisite Italian hand-made leather sandals

San Diego is excited to have the new boutique in the quaint area of Little Italy aptly named Azzurra Capri. This luxury brand flagship boutique carries exquisite Italian hand-made leather sandals, created by top-notch Italian craftsmen using the finest Italian leather. Each unique sandal is adorned with their trademark Swarovski crystals, making your feet be the stand-out item. This is one way to get that classic Jackie “O” look. In addition to the exquisite sandals, this boutique carries imported resort wear from Italy & France and showcases Terracotta New York silk scarves and jewelry by Ocnarf Sairutsa and Hokise. This is a must-see boutique.

Where: 1840 Columbia St., San Diego, CA 92101
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Where do you go to splurge on fashion in San Diego? Let us know in the comments below.