San Diego’s Fashion Originals

Rose Rags

Local California clothing designer, Jessica Delee, had pretty much known she had a talent for creating “looks” ever since stapling fabrics together in kindergarten and making her own Halloween costumes at 9 years old! When Jessica met the owner of Cecilia Boutique, a must-shop boutique in Mission Hills, she knew it was a perfect match to help sell her eco-friendly designs “RoseRags.” San Diego’s laid back beach atmosphere has inspired her to create a mesh of California beach, meets shabby chic, meets vintage clothing. Jessica uses recycled fabrics with new fabrics and one-of-a-kind vintage extras. She is known for creating a blend of patterns, solids and textures to create a bohemian-chic look for the everyday California-inspired girl. “RoseRags” is for the classy girl that is not afraid to stand out and make a statement! You can check out Jessica’s designs at Cecilia Boutique located at 928 Fort Stockton Drive, #115, San Diego.

Studio 12.20

San Diego is home to a fabulous series of boutiques called Studio 12.20. In 1996 the original boutique opened in the heart of the lively community of downtown Hillcrest. Over the years the owners Heather Payne and Song Bledsoe have been committed to offering a multitude of refreshing styles for all ages and at great price points. Their boutiques are known for carrying the most coveted looks by having just the right mix of daytime chic to evening sophistication with an edge. Their eye for contemporary fashion for both women and men have created a go-to shopping experience that all must see. Since the original boutique opened, five other locations have been added creating one of the most successful series of boutiques here in San Diego. Studio 12.20 has become the retailer to watch in Southern California!

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About Sandra

Being a local Fashion Stylist I love sharing and connecting people with the latest "boutiques'" and "treasures" that San Diego has to offer. Whether with fashion, dining, or art I enjoy letting others in on new places that define San Diego. I adore dining out with my husband while enjoying a nice glass of wine at the Red Velvet Wine Bar or the roasted jalapeño blackberry margarita from Barrio Star. We love just chilling with our daughter and hanging out with close friends playing board games. Family, fashion, business, music, good food, wine, art, dark chocolate, dogs and laughter pretty much defines me! What would you do on your ideal San Diego day? Wake up, read the newspaper and WWD while loading up on coffee. Head down to Liberty Station to take a class at The Bar Method. Hit some tennis balls with my hubby and daughter. Have a relaxing lunch at either C Level, Bencotto, Cucina Urbana, Barrio Star or Tower 23 with family. End with a ride on Sunset Cliffs, stop to watch the sunset, then home sweet home! What is your favorite San Diego Outdoor activity? Riding bikes, tennis, walking along the bay, and of course shopping, it is a sport, right? Do you prefer burgers and beer or linguine and wine? Any homemade pasta and vino! Latest music purchases on my ipod are... Muse, Depeche Mode, 'Til Tuesday, One Republic, Pink, Christina Perri, The Smiths, Rihanna, Snow Patrol, Astrud Gilberto Visit Sandra at

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