San Diego Magazine

Exploring San Diego’s Hottest ‘Hoods: Bird Rock/La Jolla Blvd

Bird Rock

Nestled along San Diego’s Pacific Coast is Bird Rock, a quirky but laid-back neighborhood known for beautiful ocean views, independent boutiques, and cozy cafes. Visitors and locals can easily stroll from one end of La Jolla Boulevard (Bird Rock’s main drag) to the other, making it the perfect destination for out-of-towners to explore unique mom-and-pop shops. No matter when you decide to visit Bird Rock, its casual culture mixed with upscale atmosphere means you should pack both your swim trunks and a sport coat or heels. Continue reading