The Official Blog of the San Diego Tourism Authority

San Diego Travel Blog

Local insight to help you plan your next San Diego vacation.

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Four Boutiques to Find the Perfect San Diego Outfit

You may think that San Diego’s ideal weather would lend itself to always wearing flip-flops, t-shirts, and shorts, but think again. San Diego’s style has evolved into more of an effortless-chic, yet still comfy vibe. Think non-complicated pieces that allow for layering options with colors ranging from vibrant to neutral to pastels.

Here are four of my go-to boutiques to find that perfect San Diego outfit.

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5 to Try: Holiday Happenings in San Diego’s East County

With temps in the high 60s, winter is a wonderful time of year to check out the city sights, as well as activities in our East County region where ‘tis the season to see charming foothill, mountain and desert communities decked in holiday splendor. Following are 5 Holiday Festivities to Try.

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Save Big this Holiday Season at San Diego's Premium Outlets

Who doesn't like holiday outlet shopping? San Diego has two awesome premium outlets, one in North County and the other in the South Bay, where you can find designer, name brand gifts at incredible prices.

Both outlet centers offer an upscale outdoor setting with full food courts including Starbucks, fast food and seated dining. Plus, during the month of December, both centers are offering a "Deal of the Day," coupon books with 25-30 savings offers beyond the outlet discounts and plenty of holiday fun for the whole family.

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San Diego Summer Fun – “Teen Tested, Mother Approved!” Activities

Alice Cooper said it best, “No more teachers, no more books…school’s out for summer!” When the final school bell rings and summer break begins, there’s no better place to bring your kids than San Diego, especially teenagers. San Diego has great teen activities known to cause many of them to happily lay down their smart phones and join in the fun. Here are a few “teen-tested, mother approved” San Diego activities that my own two teenagers enjoy every summer.

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Hillcrest Neighborhood Spotlight – Home of San Diego’s LGBT community

San Diego’s uptown neighborhood of Hillcrest, home of San Diego’s LGBT community, celebrates diversity year-round with a vibrant rainbow mix of accommodations, restaurants, bars and nightclubs, chic boutiques, vintage clothing stores, kitschy novelty shops and so much more.

With San Diego Pride coming up next month (July 12-14), now is the perfect time to spotlight a few of my favorite places worth checking out…

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Swimsuit Shopping – Getting Ready for Summer with San Diego Style

If you’ve been anywhere other than sunny San Diego for the last few months, chances are you’re ready to hit the beach (and hey, even us locals are itching to get summer started). But what if you made it all the way to San Diego’s shores only to discover that you forgot to pack your swimsuit?

Fear not! Whether you need to shop after some forgetful packing or simply want to look like you blend in with the locals, San Diego shops offer some hot summer styles that are sure to make you look like a lifelong beach babe.

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Boutiques in San Diego Perfect for Your Tween/Teen

It has been quoted that for the tween/teen girl the top three activities of her choices are: to hang out with friends, listen to music and yes you know it – Shop, Shop, Shop! For that reason I thought I would list some of my favorite places to shop for that up-and-coming Stylista. I prefer these boutiques based on three components: being on-trend, age appropriate styles and great price points for the savvy tween/teen.

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