Interview With A Designer – Edward Wilkerson of Lafayette 148

Fashion Show at Neiman Marcus

I recently had the pleasure to sit down and interview the oh-so-talented, Edward Wilkerson, Design Director of the brand, Lafayette 148. The interview took place after the fabulous showing of his 2012 Spring Collection. We discussed the fashions of San Diego as well as some of his favorite spots in San Diego to visit. The 2012 Spring Collection was featured at Neiman Marcus, located at Fashion Valley Shopping Center, and definitely put me in pure vacation-mode!

Question: Having 1/3 of all visitors to San Diego include shopping on their activity list , how do you see San Diego with regards to accessibility to fashion choices?
Answer: Very accessible and adaptable to a realistic “lifestyle-wear.” Women evolve with fashion constantly. The styles of San Diego evoke going from “day to evening.” I like to visit at least once a year to listen to the customers and vendors.

How would you define San Diego’s style?
Casual, yet elegant and sophisticated.

Fashion Show at Neiman Marcus 2

How do you use social media as Design Director?
My staff uses it quite a bit to help promote the latest trends and styles. For me, personally, I am more of a tactile person and sketcher. I constantly carry with me two sketch books while I travel to document my inspirations.

What are you most inspired by?
I travel around the world for my design inspiration. I am also inspired by my customers. I take on a true personal approach to customer service. If a customer wants a sleeve longer or maybe a different color in one of my designs I make sure it happens for them.

What is your favorite thing to do while visiting San Diego? Place to stay?
During my week’s visit I loved riding bikes all around Coronado Island and made sure to visit the Hotel del Coronado. I thoroughly enjoyed having lunch at C Level Restaurant located on Harbor Island and having breakfast while I sketched at the rooftop restaurant of the Andaz San Diego Hotel located in the Gaslamp Quarter of downtown. Spending time in Little Italy was also a treat!

Best advice ever given to you?
Always put your best foot forward.

What is your personal motto?
Live every day to its fullest, make every moment count.

Favorite drink?
A concoction that Rebecca, a true mixologist, created at the bar at the Andaz San Diego Hotel!

Define the woman who wears Lafayette 148?
Someone similar to the San Diego woman; casual and elegant, showcasing wearable fashion. The innovative creations can take you from the boardroom to an evening out to a weekend get-a-way.

NOTE: Lafayette 148 is sold at Neiman Marcus and Nordstrom.


A Stylist’s Love Affair with San Diego’s Fashion Valley Shopping Center!

Fashion Valley Shopping Center
Fashion Valley Shopping Center

Fashion Valley Shopping Center

What does a Personal Wardrobe Stylist love to do on her off time? Shop of course! Most stylists consider it an actual sport. As a Personal Stylist one of my favorite one-stop-shopping places to accomplish all goals related to fashion is Fashion Valley Shopping Center, located in the central Mission Valley area. Fashion Valley has been the hub of San Diego’s retail scene for over 40 years. With an abundance of store options and convenient complimentary parking, my goals are easily met.

This outdoor two-level super regional shopping center offers a superior tenant mix of over 200 specialty stores, including an abundance of luxury shopping. With anchor entities such as Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s, and JCPenney, it truly is a shopping haven! Catering to 18 million annual shopper visits, more than three times higher than the national average, this shopping center will truly create a memorable shopping experience for all!

Fashion Valley Stores including Michael Kors, Kate Spade and Max Studio

Fashion Valley Stores including Michael Kors, Kate Spade and Max Studio

They’ve just completed a multi-million dollar renovation and I love the new contemporary and comfortable soft seating throughout the walkways. The seating areas now have a “living room” feel to them which is great to either rest your weary feet or, for me personally, to have an intimate place to sit with my clients and discuss their shopping needs. The sustainable new water features offer a zen-like atmosphere while enjoying either a Pinkberry yogurt or a personalized coffee drink. The newly designed food court has a polished updated look reflecting the fashion forward retailers. This is a great area to host larger groups or just to stop by for a quick bite to refuel for your next shopping stop. Did I mention the 18-Plex AMC Theatre right by the food court? This is a great outlet for those who may not consider shopping a sport or are traveling with the family in tow!

Fashion Valley Stores including Banana Republic, Emporio Armani and Forever 21

Fashion Valley Stores including Banana Republic, Emporio Armani and Forever 21

A typical shopping day for me would be to stop by the new two-story location of Forever 21 or the ever popular H&M store to check out the latest fashion trends at affordable prices. I make it a point to visit Michael Kors to see the latest statement purses and watches. To make sure I am on top of the classic fashions for the essential wardrobe pieces, Banana Republic, Ann Taylor and J. Crew have been spot on. When it comes to more whimsical fashions I love perusing in Kate Spade and Anthropologie. San Diego is known for dressing in layers so when visiting Max Studio and BCBGMAXAZRIA I always find new pieces to add to my wardrobe. I am absolutely loving some of the most recent additions like Emporio Armani, which is the first ever in San Diego! Here you will find the ever-classic, beautifully tailored ensembles for both men and women. Ted Baker is another first for our city and is known for its unique stand-out fashions for both men and women. Last, but certainly not least, I am super excited for the Spanish retailer, ZARA, to be heading our way in the Fall of 2012! Keep in mind that this is just one day for me since the next day would be another list of fabulous seasonal-solution stores to visit.

Hopefully, with all of this shopping intelligence I hope you take up the sport of shopping and experience Fashion Valley Shopping Center in the very near future!


Top 10 Fashion Trends for Spring 2012 in San Diego

Neiman Marcus Top 10 Trends for Spring 2012
Neiman Marcus Top 10 Trends for Spring 2012

Neiman Marcus Top 10 Trends for Spring 2012

Is your wardrobe ready for Spring fashion? No worries if you are still preparing, you still have plenty of time.

I recently had the pleasure of attending Neiman Marcus’s Spring 2012 Trend Report that Ken Downing, Senior Vice President and Fashion Director, creates every year. Neiman Marcus, located in the Fashion Valley Shopping Center, is very fortunate to have a newly appointed Style Advisor, Alex Yanez. Mr. Yanez has been personally chosen by Ken Downing to be the style voice of Mr. Downing himself. With only eight Style Advisors throughout the 41 stores, San Diego is lucky to have one! Mr. Yanez presented on the following Top 10 Trends for Spring fashion in San Diego:

  1. Pink is the new black! All tones of the color pink from pale pink to “shocking” pink
  2. Yellow will be the new neutral
  3. Silver shoes; from sandals to wedges to heels
  4. Tribal revival for prints
  5. Sports Influences or another way to say it “Chic Athleticism.” Perfect for San Diego’s climate and lifestyle
  6. Prints from head-to-toe! From floral to graphics, anything goes
  7. Fancy Pants! Prints on pants to be showcased as the statement piece of your ensemble
  8. The dramatic earrings
  9. The clutch; carry a clutch for day or evening
  10. The Spring Face: A strong brow, soft lip and little rouge. Be sure to add retro sunglasses, like the Cat-Eye frame, for a picture perfect Spring face

The fashion show was so colorful and inspirational that it made me want to immediately purchase something bright and cheerful from some of the featured designers! San Diego’s Neiman Marcus is fortunate to currently have in stores the exclusive Resort/Spring collection for Nina Ricci, Erdem and Roland Mouret, just to name a few!

With Spring around the corner you will want to be sure to plan a shopping trip to Fashion Valley knowing that Neiman Marcus will be leading the way and heading you in the right direction for Spring Fashion!


Winter Style…San Diego’s Version

Brandy Melville

Winter in most locations can be defined as cold and blustery sometimes stifling your dressing style. Cool, crisp mornings leading into warm and sunny afternoons define the typical winter day in San Diego; so our winter-style is usually the “art of layering.”

With average daily highs of 66 degrees and lows of 50, we start off with coverage and by afternoon, jackets are off! When visiting San Diego in the winter months, you might want to pack some t-shirts, tunics, sweaters, leggings, jeans and a jacket. Don’t forget to throw in a few fabulous scarves and sunglasses!

Brandy Melville

Brandy Melville

Most shopping in San Diego will offer you a variety of layering options. One of San Diego’s newest additions, Brandy Melville, offers a variety of loose-fitting tees, soft angora sweaters, jeans and maxi skirts. Women of every age will find something here to add to their wardrobe while not breaking the bank.

Max Studio

Max Studio

Another great place with great layering options is Max Studio in the Fashion Valley Shopping Center. This is a great location to find some versatile sleek-and-chic monochromatic layering pieces like tunics, leggings, sweaters, sunglasses and jackets. They also sell my go-to pant called the Ponti Boot-Cut Pant (great for travel)!

Mog & Rue

Mog & Rue

Make sure you stop by the seaside community of Encinitas to shop at Mog + Rue. This ultra-fab boutique carries both established and independent designers showcasing classic and casual yet fashion forward ensembles. The owner is a widely published fashion and beauty writer who has a keen eye on the definition of the San Diego laid-back-chic look.

With so many layering options to purchase, my top three items to pick up before you leave would be a pair of fabulous sunglasses, jeans (we have an abundance of choices) and an ultra-chic maxi skirt. All three will prepare you perfectly for Spring!


Neighborhood Spotlight: Mission Valley/ Old Town

Discover San Diego’s Neighborhoods with our Summer Sweepstakes. Join us every week as we showcase the best in what to do, where to eat, and where to stay in some of San Diego’s unique neighborhoods. Be sure to check back for exciting insider tips, giveaways, and more! This week’s spotlight is on Mission Valley/ Old Town.

Located in the San Diego River Valley, Old Town has historic significance as the birthplace of San Diego (and some argue of California), and Mission Valley is a centrally-located business and entertainment corridor with a slew of restaurants and outdoor shopping centers. Here’s a list of the top 10 things to do and see in Mission Valley/ Old Town.

Serra Museum located in Presidio Park

  1. Presidio ParkA 50-acre park offer more than two miles of hiking trails in the middle of urban San Diego and views from Mission Valley to the Pacific Ocean.
  2. Serra Museum Located in Presidio Park, the Serra Museum interprets San Diego history during Native American, Spanish and Mexican periods.
  3. Old Town San Diego State Historic Park – Features such historic sites as the main plaza, California’s first public school house, and an 1850 Catholic Cemetery.
  4. Whaley House Museum The number one most haunted house in the U.S., according to the Travel Channel’s “Most Haunted.”

    Heritage Park Village

  5. Heritage Park Village – Features seven restored Victorian homes built between 1887 and 1896.
  6. Old Town boasts two dining, shopping, and entertainment complexes specializing in authentic Mexican cuisine, one-of-a-kind treasures, and live performances: Fiesta de Reyes and Bazaar del Mundo.
  7. Old Town Trolley TourExplore the best of San Diego aboard an Old Town Trolley.  Experience more than 100 points of interest on this hop-on, hop-off tour equally as enjoyable for locals and tourists alike.
  8. Sheriff’s Museum – Captures more than 150 years of San Diego Sheriff’s Department history, providing visitors with a look into early communication, crime scene investigations, search and rescue, and the K-9 unit.

    Fashion Valley

  9. Fashion Valley – An upscale outdoor shopping center with high-end department stores (Neiman Marcus, Nordstrom), specialty retailers (Tiffany & Co., Louis Vuitton), and a variety of eateries (PF Chang’s, The Cheesecake Factory).
  10. Play a round of golf at one of Mission Valley’s courses, including: Riverwalk Golf Club (host to the PGA Tour in the 50’s and 60’s), Mission Trails Golf Course (a scenic course adjacent to Cowles Mt. and Lake Murray), and Presidio Hills Golf Course (one of the oldest par 3 courses in the nation).

We want you to explore San Diego’s greatest sights aboard the Old Town Trolley. Comment below by Wed. June 22nd at 10:00 am and get entered to win four Old Town Trolley Tour passes. Tell us, where are your favorite places to visit near Mission Valley/ Old Town?


Fashion Features in San Diego

Celine Trunk Show

San Diego is abuzz with a variety of fashion outings! Just this month, Nordstrom at Fashion Valley showcased a Spring/Summer Trunk Show featuring the designs from Celine. After a delicious lunch accompanied with a strolling fashion show they proceeded with having live models stand as mannequins catching every shopper’s attention! Celine showcased beautifully tailored relaxed yet uptown-smart pieces that could be worn just about anywhere around San Diego. Some of my favorite pieces included the black & white ensembles, the pop-of-color Maxi and the wood platform shoes. Nordstrom is always spot on!

Celine Trunk Show

Celine Trunk Show

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